What is AMP

AMP (Accelerated Mobile Pages) is a technology developed in 2015, originally designed to make web pages load faster on mobile devices.
Over time, its capabilities expanded, and it is now also used for emails. Anyone can take advantage of this technology. However, to get started, your email must meet certain technical requirements and be approved by email providers.

A regular email is like a printed newspaper: it's static and unchanging. An AMP email, on the other hand, is more like a live website: it can be updated, enhanced with new elements, and supports real-time user interaction.

Unlike traditional email campaigns, AMP emails can include not just text and images, but also various interactive components — such as scrollable galleries, polls, and quizzes.